PPC, CPC, CPM, CTR, Advertising

Your strategic goals drive our pay-per-click approach. We build PPC strategies that help you meet & exceed your key performance indicators.
PPC Audits

MBHiTech delivers an in-depth review and set of recommended improvements for your existing PPC account(s). We can provide a new perspective and actionable direction in order to make your PPC management life just a little bit easier.

PPC Management Services

We provide ongoing strategy and management of your online paid search presence. Our plan is based on your business differentiators and will include building a new account or enhancing an existing one.

PPC Account Strategic Plan

If you need a brand new PPC account, we’ll design one. We will also give you guidance on our recommended account implementation that includes opportunities and expected outcomes. After that, we can build the account if you want us to.

Search Advertising

By continuously analyzing data provided by search engines and making educated changes, Portent thrives at positioning ads for each client’s most important keywords at the lowest possible price. The end result is maximum ad visibility at a cost per acquisition you can smile about.

Display Services

Display can be particularly effective when you’re advertising goods or services customers may not be aware of. We find out your end goals first so we can highly target your audience with banner and text ads displayed on websites.

Remarketing Services

Custom messages are more likely to entice someone to convert. We strategically select audience segments from your site visitors and create ad targeting catered towards where they are in the customer journey.

What Is PPC? Learn the Basics of Pay-Per-Click (PPC) Marketing

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

Pay-Per-Click Advertising: What Is PPC & How Does It Work?
If you have ever noticed the advertisements that appear alongside search results on Google and other search engines, you are already familiar with pay-per-click, or PPC advertising.

What Is Pay-Per-Click Advertising?

PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.

How Does Pay-Per-Click Advertising Work?

In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject the what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.

Pay-Per-Click (PPC) Overview

If you are interested in growing your business–let’s be honest, who isn’t–PPC advertising is a great way to place your core message in front of potential customers when they’re searching for your offerings, and where they are searching for them.

Pay for Results, Nothing Else

Unlike traditional forms of paid advertising, with pay-per-click, you only pay for results. Regardless of your budget, you can showcase your ads on Google search result pages and only pay if people click through the ad to your website. When using Google Adwords–the Google PPC management app–we can even set a daily marketing budget so that you don’t spend more than you can afford.

Get in the Driver Seat Anytime you Want

Google AdWords gives us complete control over your advertisements, so we can make changes from anywhere at anytime. Changes include adjusting your daily budget, changing the copy, and basically anything else about your PPC campaign.

Promote your Website Locally or World Wide

When implementing a PPC campaign, it will be important to focus on as specific of a group of customers as possible. With AdWords, we can tailor your campaign so that advertisements appear to people just in a specific town, region, state, an entire country, or even the WORLD!

Measure the Success of Your Campaigns

The Google AdWords application is a great tool for analyzing and measuring your results to make sure you’re paying for great results. Their tools and detailed reports will tell us if your advertisements are working, as well as how we can improve your campaign.

Search Result Ads Aren’t Enough for You?

So you want to reach even more people than just the ones searching for your keywords on Google? Google AdWords also offers great options for advertising on websites that are related to what you’re promoting.

Reach On-the-Go Users on Their Mobile Devices

More and more people are browsing the web from a mobile device like a tablet or smartphone. AdWords makes it easy to display your ads on mobile search results so that these people find you’re business’s location or website when they are close by. They can even call your business directly from the ad.

Partner with MBHiTech

MBHiTech is here to answer all of your questions and will even help you create and manage your PPC campaigns. Having a professional Internet marketing company manage your pay–per-click advertising will get you the best results, while reducing unncessary AdWord spending. Let’s get started!